As Marketing Director, Genevieve is responsible for developing and executing strategic marketing plans for trepwise. Her focus is on strategy, research and content creation with the goals of driving increased awareness, maintaining communications with current and former clients, and supporting business development for the company. Deliverables range from social media strategy and management to the creation of marketing materials to representing the organization at community and networking events.
Genevieve is a public relations and marketing specialist with more than ten years in the industry, as well as an entrepreneur. Seeing a niche in the New Orleans market that her marketing expertise could fulfill, she founded Uptown PR in 2011. Then at the end of 2014 (and inspired by her one year old daughter), Genevieve founded KINDRED Studios, a lifestyle studio that focuses on fitness and wellness in an upscale boutique environment, for both parent and baby, from prenatal to postpartum phases of parenthood. Wanting to work more in the entrepreneurial business arena, she is delighted to bring her expertise to the trepwise team and expand their marketing and business development efforts.
A native New Orleanian, Genevieve moved back to her hometown in 2010, after attending Auburn University and receiving a Bachelor of Arts degree in Public Relations from The University of Alabama in 2005. She is an active member of the Young Leadership Council (YLC) and the New Orleans Museum of Art’s Young Fellows (Steering Committee member & co-chair NOMA’s Egg Hunt – 2016 & 2017). She has also served as a committee member for Children’s Hospital’s Sugarplum Ball the past two years.
A Pilates instructor for fun, you can find Genevieve on her mat in a yoga class or soaking up local culture in her Uptown neighborhood with her family.