trepwise 2020 gift guide
We are officially counting down to the holiday season, and it has been interesting to see how humanity is adapting classic traditions and rituals to our now pandemic universe. Whether you’re doing drive-through Celebration in the Oaks, Zoom caroling, or…
What We’re Reading
My favorite place in New Orleans is Octavia Books, a little independent bookstore off Laurel Street, around the corner from Toast and a quick jog from Audubon Park. One of my first outings upon arriving in the Crescent City in…
From Snowballs to Zydeco
From Snowballs to Zydeco – Harnessing your Creative Value Proposition krēˈādiv: “relating to or involving the imagination or original ideas, especially in the production of an artistic work.” To say that New Orleans is a creative place – a place…
It’s About IMPACT
We are in our fifth year here at trepwise, and we love what we do. We get the opportunity to work with amazing organizations and individuals across the non-profit, for-profit and public sectors, with the goal of building a thriving city….
How to Digest your Target Market in the Food & Beverage Industry
Defining your target market is the first step to a successful awareness campaign. Whatever your industry, defining your audience is the key driver of your content strategy and placement. If you’re a shoe company trying to reach teenagers, get on…
Growing Pains: Common Challenges to New Orleans’ Businesses and Non-Profits
On my first day at trepwise, I found myself sitting in a sea of rabbis eating guacamole. This was not what I expected for a first day at a consulting firm, to say the least. I was helping make patterns…
Perfecting Your Pitch
The first step for every venture as it evolves from idea to reality is belief— belief on the part of the entrepreneur that their idea is one worth investing energy. Obviously, one believer is not enough — the rest of…
Value Proposition
Welcome to Trep Tips! These are quick but informative tips that entrepreneurs (i.e. treps) can reap benefits from if implemented correctly. A great idea poorly implemented gets you nothing. A really good idea, skillfully implemented gets you everything. Let’s jump…