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Case Study

New Orleans & CO (NOCO)

A Regional Blueprint for New Orleans’ Future

After an engagement to strengthen the core of the organization, New Orleans & Company began to look outwards to inform its new vision. With new leadership at the helm, the organization engaged Trepwise to conduct an assessment of the progress of Greater New Orleans as a destination from the 2009 Tourism Master Plan.

Product:


Systems Coordination

Sector:

Nonprofit | Business Association

Solution

Through quantitative and qualitative research, a study of comparative global destinations, and consultations with tourism experts, the assessment brought to light a number of factors hindering New Orleans as a destination that deeply affect residents, businesses, and visitors (e.g. unreliable transit, flooding and heat, economic factors, and more).

As a result, NOCO committed to bringing partners and community together to build a vision plan to address these root issues and make New Orleans a better place to live, learn, work, and visit.


Results

Trepwise served as the planning partner to facilitate and build Vision 2035, a regional plan aimed at systems change. In collaboration with a steering committee of influential public and nonprofit leaders, the plan is has engaged hundreds of stakeholders, including businesses, nonprofit leaders, and residents, to define ten leverage points and targeted action-oriented interventions to enhance quality of life in Greater New Orleans.

Now in it implementation phase, the plan is leveraging cross-parish and cross-sector collaboration to target workforce development, small business and entrepreneurial support, cultural sustainability, transportation connectivity, and more. Impacts to-date include:

  • 70+ interviews with leaders, nonprofits, employers, city departments
  • 5 roundtable sessions with nonprofit leaders and employers
  • 120+ community members engaged via 3 community sessions
  • 20+ vision and master plans researched and incorporated into the planning process
  • 10 leverage points for ten years to improve quality of life
  • “I look forward to continuing to work together to ensure meaningful progress toward these shared goals in partnership with the Vision 2035 team.” – New Orleans Mayor Helena Moreno

    “This plan is about ensuring Greater New Orleans is a place where our families can thrive for generations to come…I want to thank Alice Glenn, our Executive Vice President, Trepwise, the steering committee and all of the partners who came together to build this roadmap for our future.” – Walt Leger III, President & CEO, New Orleans & Company

    “Vision 2035 represents more than just a strategic plan, it’s a commitment to invest in what the families of our city need to thrive.” – Arnel Cosey, Strategy & Impact Officer, Clover

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